Attrace (ATTR) ICO review
Attrace is the first fully decentralised affiliate marketing platform. The only in marketing with an entirely custom made blockchain build from scratch! And fully open network capable of registering and auditing any advertisement click on chain. Affiliate marketing is payment based on sales achieved, a $13Billion market with large trust and tracking issues caused by middle man Affiliate Network. Attrace solves all trust and tracking issues, reduces fees with ~95% and promises instant market share in 2018.
Why has Attrace developed own blockchain:
- Costs: Existing networks will not allow the same functionality or the anticipated very high volumes of peak (data) transactions per second (500-6000 per sec initially) in a cost-efficient way.
- Customizability: Given the specific user cases of affiliate marketing and the required privacy settings of all parties interacting with the network, there is a need for blockchain functionalities which are not available on general and shared blockchain platforms.
- Operational risk: Attrace does not want to accept any third party operational risk, regardless of network size or proposition. It will therefore avoid any risk of network decisions (or events) that are against the interests of the Attrace users.