RainCheck (RAIN) ICO review
RainCheck was formed in November 2014 to enable online-to-offline (O2O) commerce. Created to influence and measure the high level of online product discovery/research and to connect those findings with the corresponding in-store sales transaction. We also offer card-linking where people can add offers, loyalty points or cash-back to any debit or credit payment card, replacing the loyalty card. Our award winning patent pending IP states that we can do this at SKU (Stock Keeping Unit) level, not just at the merchant level. The RainCheck Platform, when fully developed, will aim to provide a decentralised platform through which token holders will be able to manage and aggregate reward points across multiple loyalty schemes. To enable this, RainCheck plans to provide consumers with the option to combine reward points from multiple loyalty schemes into one digital unit, the RAIN Token. The RAIN Token has been created to carry out a transfer mechanism on the RainCheck Commerce Platform. This token is based on the Stellar protocol, which was specially designed to enable micro-payments that can handle very fast transactions at very low cost.
RainCheck has always had a mission of transcending the online and offline worlds for brands and over the past three years has maintained that mission by filing patents in relation to the platform technology and winning global innovation awards.
The existing RainCheck O2O Commerce platform has completed a successful pilot phase and is now embarking on a mission to disrupt the retail and travel sectors globally. We are underpinning that effort by extending the existing platform using distributed ledger technology with a cryptographic based utility token called the RAIN Token built using Distributed Ledger Technology (Blockchain), that aims to close the loop on the online-to-offline (O2O), shopping and travel commerce experience.
If successful, RainCheck will be one of the first organizations in the world to have a commerce platform that reaches all points and players in the cycle and the first to finally close the loop between online discovery and offline purchase. This involves offering benefits for both the consumer and the brand while utilizing all the other players in the commerce journey such as payment card schemes, banks, payment service providers, loyalty schemes & coalitions and of course brands themselves. Unlike many other ventures that are attempting to tackle this lucrative sector, we have been building out the cloud based platform for over three years, and will now bring it all together with Blockchain technology.
The RainCheck Platform, utilizing the distributed ledger technology will enable people to earn loyalty and reward points in a seamless way from any brand, and in the future, this may also include allowing the sharing of loyalty and rewards at unique values using smart contracts from any organization, while maintaining their stored value. Where our solution is different is that we will focus at Stock Keeping Unit (SKU) level and not solely on merchant and spend level. Up until now the payment card schemes (including Visa, MasterCard and American Express) could only offer incentives or rewards at a merchant level; but through our patent-pending method, we can now take that a step further directly to the product level. This enables us to measure when someone discovers a product online and when, and where, they made that purchase offline. The data that is gathered along that journey was believed to be impossible to gather until now. Data is at the core of what we do and we measure multiple data points throughout the RainCheck Platform.
To be able to design, build and launch a Contextual Commerce Platform takes experience, skill and great partnerships. Our RainCheck Platform has attracted some of the most advanced global organizations, along with some very forward thinking innovative start-ups that all contribute in their own way and allow us to deliver the solutions we do. So far, our journey and Roadmap is solid and now is the time to take advantage of the Distributed Ledger Technology (DLT), that is the Blockchain, and deliver a platform that we aim to have become the de-facto O2O Commerce Platform for all brands. We’ve chosen the Stellar DLT protocol platform as the underlying technology, as it was designed specifically for frictionless global payments. We made the decision as we felt Ethereum was too slow, too expensive and too insecure.
We’ve seen many projects utilizing an Ethereum token standard (ERC-20), encounter these problems. It is always about the people behind the project, our team is both highly experienced in ICT and also well versed in that latest technology and methods for building out data driven solutions. Good projects attract good people and we continue to attract talent from many places. We encourage you to read this whitepaper and see how we plan to change shopping, travel and commerce forever.